Since expireds have already tried (and failed) to sell their home, and FSBOs think they can manage the process on their own, both of these types of homeowners are primed and ready to do business with a qualified agent. The most common transaction-ready homeowners are expired and for-sale-by-owner listings. These are people in your market who are raising their hand screaming, “I want to sell my home right now!” Transaction-ready homeowners are people who are actively looking to buy or sell their homes. So if you want to spend less time and money finding listings, you should focus your efforts on the bottom 4% of the funnel known as “transaction-ready” homeowners. While there are over 140 million households in the United States, we know that roughly 4% sell each year. Luckily, REDX has been helping agents find this ideal audience for over 20 years, with simple tools to help you connect with and nurture these “transaction-ready” homeowners. So unless you have unlimited funds to post your face on every billboard, bench, and television in your market – you need to narrow your audience to the people who are most likely to transact with you in the next 12 months. But in reality, targeting “everyone” can waste time, money, and other important resources. Prioritizing “transaction-ready” homeownersĪs a real estate agent, it may be tempting to market your services to anyone and everyone in your community. This article explores how to identify your optimal audience, along with tools and tactics that will help strengthen your listing strategy through social media.īuilding Blocks of a Solid Listing Strategy Without a clear understanding of who your potential clients are and how to interact with them, you risk wasting valuable resources targeting people who are unlikely to transact with you. In today’s real estate market, identifying and marketing to the right audience is critical to your success.
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